Frequently asked questions
How does the Script Analyzer predict retention?
It looks for common patterns that cause viewers to click away: slow pacing, weak hooks, long tangents, and lack of visual cues. It scores your script based on what works for top creators.
What is Retention Risk Score?
A higher retention risk score means viewers are highly likely to drop off. You want this score to be as low as possible. If it's high, pay attention to the exact drop-off moments the AI identified.
What makes a short-form script work?
A hook that opens a loop, a middle that pays it off without detours, and an ending that gives a reason to act or rewatch. Most weak scripts fail in the middle, where a setup that earned attention gets spent on context the viewer did not ask for.
How long should a short-form script be?
Roughly two spoken words per second is a useful planning rate, so a 30-second video is around 60 to 70 words. Writing to a word count rather than a time estimate is the more reliable way to hit a target length.
Should you write a script or improvise?
Scripting the hook is almost always worth it because it is the highest-leverage part and the easiest to get wrong live. Many experienced creators script the open and the close, then improvise the middle to keep delivery natural.
Does adding captions to video matter?
A large share of short-form is watched without sound, so on-screen text is not an accessibility extra but a core part of whether the hook lands at all.