Viral content research + AI scripts

Make viral content from posts that are already winning

XCut finds posts beating their niche by 5-13×, explains why, and turns the pattern into your post for every platform.

  • Instagram
  • TikTok
  • YouTube
  • Facebook

See which of your posts beat your average, free. No account.

Start your 7-day trial

Free scan of your niche · then $5 for 7 days · cancel anytime

1,000+people publishing with XCut4.3×more views on average
  • DG Creatives
  • Bx Digital
  • Loor Creatives
  • Hype Tribe
  • Matcha

From scroll to script in three moves

Every winning post leaves a pattern behind. XCut finds it, explains it and hands you a version that’s yours.

Find what’s over-performing

Search any niche or drop in a competitor. XCut ranks posts by how far they beat their own account’s average, so you see real outliers, not just big accounts.

Finding outliers

See why it worked

Paste any Reel, TikTok, Short, long-form video or ad. XCut watches the video itself and lays out the hook, angle, structure, pacing and CTA.

Analysing

Publish your version

Turn the pattern into a fresh script, carousel or ad in your voice. Original work, built on a shape the algorithm already rewards.

Writing in your voice
Reel script Carousel Meta ad Short Caption

Built for distribution

One idea. Every platform.

XCut adapts each winning pattern to the pacing and format of every channel, so one insight becomes a week of posts and ads.

Reel & TikTok scripts
YouTube Shorts
Long-form YouTube outlines
Instagram carousels
Meta ad scripts
Image ad briefs
Thumbnail concepts
Hooks & captions

Research, analysis and writing on one board

Keep the posts that inspired you, the breakdowns and your drafts connected in one place.

Everything on the canvas

app.xcut.aiFull size ↗

Search winning posts and ads across Instagram, TikTok, Facebook, YouTube and Meta Ads.

Outlier finder

See which posts beat their own account’s average: the clearest signal that the idea, not the audience, did the work.

Paste any link

Reels, TikToks, Shorts, long-form, carousels and Meta ads. XCut reads the video, not just the caption.

Brand memory

Voice, audience and offers saved once, applied to every draft.

A workspace per brand

Separate canvas and memory for every brand or client you post for.

Meta Ads agent

Decode a competitor’s ad angle, get new ad scripts and image-ad briefs.

Visual canvas

References, breakdowns and drafts side by side and connected, so every idea shows where it came from.

Runs on the leading models

Powered byAnthropic ClaudeOpenAI ChatGPTGoogle GeminiDeepSeek
See every XCut AI feature

Real users. Real videos.

People who use XCut every week, on camera, in their own words.

“Three hours, four apps. Now I paste one.”
“Everything just starts moving faster.”
“I can see what competitors are doing and build from it.”
“Tested it for 30 days.”

Whoever you post for

What XCut does for you

Pick how you make content and see the workflow.

  1. 1

    See which videos are over-performing in your niche this week

  2. 2

    Get the hook and structure behind each one

  3. 3

    Turn the pattern into your own take and story

  4. 4

    Batch a week of Reels, Shorts and TikToks in one sitting

How creators use XCut

New · Works in ChatGPT, Claude, Grok & Meta Muse

Ask your AI what’s going viral.

Connect XCut AI to ChatGPT, Claude, Grok, Meta Muse, Gemini or Cursor: outliers, hooks and scripts for your brand, without leaving the chat.

Connect XCut AI

Same goal. Very different afternoon.

Without XCut

  • An hour scrolling feeds to find one idea
  • Guessing if a post took off because of the hook or the account
  • Re-pasting your brand brief into every new chat
  • Juggling ChatGPT, Docs, Sheets and a scraper
  • Starting every script from a blank page

With XCut

One canvas
  • Outliers in your niche, ranked by how far they beat average
  • Hook, angle, structure and CTA for any link you paste
  • Brand memory that keeps your voice in every draft
  • Research, analysis and writing on one canvas
  • Every draft starts from a pattern that already works

3 hrs

30 min

content research

Destiny Alejado, DG Creatives, in interview

3-4 hrs

1 hr

per campaign

Glenn Torres, DG Creatives, in interview

Days

minutes

to ship ad variations

Hannah Orbe, Hype Tribe, in interview

Less research. More posts that land.

From recorded interviews with people using XCut every week. Individual accounts, not a controlled study.

3 hrs → 30 mincontent research

“XCut cut our content research from 3 hours to 30 minutes.”
Destiny Alejado Agency Owner, DG Creatives

3-4 hrs → 1 hrper campaign

“What used to take me 3-4 hours manually now takes about 1 hour with XCut.”
Glenn Torres Managing Partner & Content Strategist, DG Creatives

30-40%of the work per brand

“XCut accomplishes 30-40% of the work I need for that particular brand.”
Lance Romeral Account Manager, Bx Digital

70%of her workflow

“It helps with around 70% of my workflow, the 30% is me doing a final pass on the outputs.”
Bea Victoria Account Manager, Loor Creatives

Days → minutesto ship ad variations

“If we use XCut to build the ads and push them out in minutes instead of a day or two, we cut the workflow in half.”
Hannah Orbe Performance Marketer, Hype Tribe
“XCut is doing several departments’ worth of work and several subscription plans on different platforms.”
Gino Bulatao Performance Marketer, Hype Tribe

Simple pricing. Try it for $5.

How much will you create?

$58/month

Billed $690 yearly. Save 17%.

  • 2,000 credits every month
  • You + 2 teammates
  • Read competitors' live Facebook and Instagram ads

Try any plan for 7 days for $5.14-day money-back guaranteeCompare plans

Questions, answered.

Everything people ask before they sign up. If yours isn’t here, we’ll answer it directly.

Still have questions?

Book a 30-minute call and see XCut on your own niche.

Book a call

XCut AI is an AI workspace that finds the outlier posts in your niche, works out why they performed, and writes your next script, carousel or ad from those patterns in your own voice. It covers Instagram, TikTok, YouTube and Meta Ads. It is not a video editor; it is the research and writing layer before you film.

XCut

Stop scrolling for ideas. Start publishing them.

Your first outlier, breakdown and script, in about a minute.

  • 7 days for $5
  • Cancel anytime
  • 14-day money-back guarantee