For agencies & studios

Ten clients. Ten niches.No ten research days.

Give every client their own canvas. Paste their competitors, see which posts are genuine outliers against those accounts’ own medians, and generate the scripts, carousels and Meta ads from what actually won — in that brand’s voice.

7 days for $5 · Cancel anytime · 14-day money-back guarantee

Meta

The research half of the week, gone.

The writing was never the bottleneck. Working out what to write about, per client, every week, is.

Every brief today

  • Open six competitor profiles and scroll for an hour
  • Guess which big-account post was actually a win
  • Re-explain the client’s voice to the writer every brief
  • Paste transcripts into ChatGPT and rewrite the generic draft
  • Rebuild the same research next month for the same client

Every brief on XCut

  • Paste the client’s competitors into that client’s canvas
  • Outliers scored against each account’s own median, not raw views
  • Voice reference lives in the canvas, not in someone’s head
  • Scripts, carousels and Meta ads generated from the winning pattern
  • Per-canvas memory keeps the client’s niche and constraints between briefs

How a client brief actually runs.

  1. Step 1

    One canvas per client

    Each client gets their own workspace — their competitors, their voice reference, their brief. Nothing leaks between accounts, and nobody re-explains the brand at the start of every job.

  2. Step 2

    Paste the competitors

    Drop in the profiles the client is measured against. XCut pulls their recent posts across Facebook, Instagram, TikTok, YouTube and Meta Ads.

  3. Step 3

    Read the real outliers

    Every post is scored against its own account’s median, so a 5× is a genuine outlier rather than a large account’s ordinary day. Under five real samples it reports insufficient data instead of inventing a multiplier.

  4. Step 4

    Generate in the brand’s voice

    Scripts, hooks, Instagram carousels, thumbnails and Meta ad copy written from the pattern that won — using Claude, GPT, Gemini and DeepSeek, all included in one login.

Why the numbers hold up in a client call

A 300k-view post is either a flop or a phenomenon.

From a 2M-follower account it is a quiet day. From a 5k-follower account it is the thing the whole strategy should copy. Raw view counts cannot tell those apart, which is why “here are some viral posts” does not survive a client asking why. XCut computes each account’s own median and scores every post as a multiple of it — so what you present as a 5× is a 5× for that account, and you can say so.

On XCut

Three hours, four apps. Now they paste one link.

Agency partners, strategists and creators on what changed.

Start your 7-day trial

7 days for $5 · Cancel anytime · 14-day money-back guarantee

Priced per credit, not per seat surprise.

One credit currency covers messages, imports, transcriptions and images. Business is $129/month for 3,800 credits, Agency is $299/month for 9,000, and unused credits roll over up to half your monthly allowance. Yearly is about 17% cheaper. Start with a 7-day trial for $5: full Starter access and 250 credits.

Questions agencies ask first.

How is this different from giving my team ChatGPT?
ChatGPT cannot see what is working in a client’s niche this week. XCut does the research first — pulling recent posts, scoring them against each account’s own median, and surfacing the genuine outliers — then writes from that evidence using every top model. Your team stops supplying the research and starts editing a draft that already has a reason to exist.
Does each client get their own workspace?
Yes. Work is organised as a canvas per client: their content, their competitors, their brief and their voice reference stay together, with per-canvas memory that persists niche, audience, hook formulas and constraints between briefs.
Which platforms does it cover?
Facebook, Instagram (Reels, posts and carousels), TikTok, YouTube (Shorts and long-form) and Meta Ads — in one workflow rather than one tool per platform.
How does pricing work for an agency?
One credit currency covers messages, imports, transcriptions and images. Business is $129/month for 3,800 credits and Agency is $299/month for 9,000, with unused credits rolling over up to half the monthly allowance. Yearly is about 17% cheaper. Start with a 7-day trial for $5: full Starter access and 250 credits.
Can I try it on a real client before committing?
Yes — a 7-day trial costs $5 and gives you full Starter access with 250 credits. That is enough to run a real competitor set through outlier detection and generate scripts from what it finds.

Your client’s next brief already has an answer.

Run one real competitor set through outlier detection and see what the canvas gives your writer. 7-day trial for $5, 250 credits.

Start your 7-day trial

7 days for $5 · Cancel anytime · 14-day money-back guarantee