Frequently asked questions
What makes a good niche?
A good niche sits at the intersection of your expertise, audience demand, and commercial viability. If there's an audience but no money, you have a hobby. If there's money but high competition, you need a highly specific angle.
What makes a content niche viable?
Enough audience demand to sustain attention, enough specificity that you can be distinctive, and a plausible path from attention to something you sell. A niche can be large and still unviable if you have no angle within it.
Is a smaller niche better?
Usually at the start. A narrow niche makes you the obvious choice for a specific person, which is easier than being one of many options for a general audience. You can widen later from a base.
How do you know a niche is too saturated?
Saturation is less about how many creators exist and more about whether they are all doing the same thing. A crowded niche where everyone uses the same format usually has room for a different angle.
Can you change niche later?
Yes, though it costs some audience. Gradual adjacent shifts retain far more of an audience than an abrupt change, because the overlap between old and new topics carries people across.