Frequently asked questions
What is a content gap?
A content gap is a specific topic, format, or audience segment that has high demand but very low supply. For example, if all tech reviewers only review $1,000+ smartphones, there is a massive content gap for 'Tech reviews for students on a $200 budget'.
What is a content gap?
A subject your audience cares about that the accounts they follow are not covering well, or at all. Gaps are most useful when they sit next to topics that already perform in the niche, since that proves the audience interest exists.
How do you find gaps without a tool?
Read the comments on the best-performing posts in your niche. Repeated questions that a post did not answer are the most reliable manual gap signal available, and they are free to collect.
Is a gap always worth filling?
No. Some subjects are uncovered because the audience does not want them. Treat a gap as a hypothesis and test it cheaply before building a series around it.
How many competitors should you compare?
Five to eight adjacent accounts is usually enough for patterns to emerge. Accounts far larger than you are less useful, because their tactics often depend on reach you do not yet have.