Is XCut only for small or growing creators?

No. XCut is used by creators at every stage — from just starting out to channels with hundreds of thousands of subscribers. The value is the same: stop guessing, start creating from what's actually working in your niche right now.

Can marketers and agencies use XCut?

Yes — and many do. The multi-source canvas and group organisation make it purpose-built for agency workflows. You can build a separate canvas per client, run competitor outlier analysis for their niche, and generate brand-matched scripts across all platforms.

Which platforms does XCut work on?

Instagram (Reels, Posts, Carousels), TikTok, YouTube (long-form and Shorts), and Meta Ads across Facebook and Instagram. Each has a dedicated AI agent tuned to that platform's native format and algorithm logic.

Is this just ChatGPT with a wrapper?

No. ChatGPT can't find outliers, analyse videos, or know what's working in your niche this week. XCut does the research ChatGPT can't — then uses every top model (Claude, GPT, Gemini, DeepSeek) to write from it. One login, all models included.

Will it sound like AI?

No. XCut learns your voice from your own content — the patterns come from your niche, the words come from you. Add your best posts or a client's as reference and every script, carousel, and ad is written in that style.

Credits power each AI action — generating a script, reading a competitor's ad, running an account analysis, importing a profile, or creating carousel copy. Every account starts free with 200 credits on signup, with no card and no time limit. Paid plans refill monthly: Starter ($29/mo) 850, Pro ($69/mo) 2,000, Business ($129/mo) 3,800, Agency ($299/mo) 9,000. Unused credits roll over up to half the monthly amount. One-time top-ups start at $19 for 400 credits.

Can I use this for multiple clients or social accounts?

Yes. The canvas groups feature lets you organise by account, brand, or client. Agencies regularly manage 10+ clients from a single XCut workspace.

Is there a free trial?

Better than a trial: a free plan. Every account starts with 200 credits, no credit card and no expiry, so you can run a real niche analysis before paying anything. Paid plans additionally carry a 14-day money-back guarantee on your first payment.

How fresh is the niche data XCut uses?

XCut continuously indexes content across Instagram, TikTok, YouTube Shorts, and YouTube long-form. When you run an outlier analysis, you are pulling from data that reflects what is performing right now — not six months ago. Trends move fast; XCut moves with them.

Can XCut help me figure out what niche to go into?

Yes. The Niche Validator tool lets you enter any topic and instantly see audience size, competition level, monetisation potential, and which sub-niches have the most untapped demand. It is a good starting point before you commit to a direction.

Does XCut write the whole video or just the script?

XCut generates the full script — hook, body, and CTA — formatted for the platform you choose. It does not edit video footage. Think of it as the strategy and writing layer: it tells you exactly what to say and why it will perform, so you can focus on filming.

How does XCut know what is working in my niche right now?

XCut analyses top-performing accounts in your niche and identifies outlier videos — content that massively outperformed the creator's average. It then extracts the patterns behind those outliers: hook structure, pacing, topic framing, CTA placement. Your script is built from those patterns.

Can I cancel anytime?

Yes. There are no contracts or lock-in periods. Cancel at any time from your account settings and access continues until the end of the billing period already paid for. Annual billing is two months free — Starter is $290 a year instead of $348, Pro $690 instead of $828.

What is the Content Calendar tool?

The Content Calendar tool generates a full 30-day posting schedule based on your content pillars and platform. It maps out topics, formats, and posting days so you never have to wonder what to create next — you just execute.

Is XCut suitable for B2B or personal brand creators?

Absolutely. Many XCut users are consultants, coaches, and B2B founders who use short-form and long-form content to generate leads. The platform is niche-agnostic — it analyses whatever audience and topic you specify, including professional services, SaaS, finance, and education.

Can XCut analyse and generate Instagram carousels?

Yes. Paste any Instagram carousel or post URL and XCut extracts what makes it perform — hook slide, slide flow, caption structure, visual angle. The Instagram agent generates full carousel scripts with slide-by-slide copy and single post captions based on those proven patterns.

How does the Meta Ads Agent work?

Paste any Meta ad URL (from Facebook or Instagram) and XCut's Meta Ads agent decodes it: copy angle, hook structure, CTA, emotional trigger, and conversion drivers. You can then generate high-performing ad scripts, image ad creative briefs, and copy variations for A/B testing — all based on patterns from ads that are actually running and working.

Can I import thumbnails from any video URL?

Yes. Paste any YouTube, Instagram, or TikTok video URL and XCut imports the thumbnail. It analyses what makes it click-worthy — composition, contrast, text placement, emotional trigger — and you can take direct inspiration, copy the formula, or use it as a brief for a designer.

Which AI models power XCut?

XCut is powered by frontier models from Anthropic (Claude Haiku, Sonnet, Opus), OpenAI (GPT-4o, GPT-5.4, GPT-5.5 Flagship), Google (Gemini 2.5 Flash and Pro), and DeepSeek (V3.2 and V4). Available models depend on your plan. XCut routes to the best model per task automatically — you never need to choose.

What if I pay for XCut AI and it doesn't work for me?

Every paid plan carries a 14-day money-back guarantee. Email support@xcut.ai within 14 days of your first payment and it is refunded in full — no reason required and no call. The guarantee covers the first payment on a first paid plan; it does not cover renewals or one-time credit top-ups. Full terms are in section 5 of the Terms.

Find what’s blowing up. Post your version today — XCut AI for agencies, creators and marketers

What is XCut AI?

XCut AI is an AI workspace at xcut.ai. It finds the outlier posts in your niche — the ones performing 5x, 10x, or 13x above an account's average — extracts exactly why they worked (hook type, storytelling structure, pacing, retention triggers), then writes your next script, Instagram carousel, or Meta ad from those patterns in your own voice. Users average a 4.3x increase in views on short-form content. XCut AI is NOT a video editor or video clipper. It is a data-driven content strategy and script generation platform.

Free to start, no credit card required. First script in under 2 minutes.

Platforms Supported

Facebook
Instagram Reels, Posts, and Carousels
TikTok
YouTube Shorts and Long-form
Meta Ads (Facebook and Instagram advertising)

Key Features

Viral content analysis — extract hook, pacing, and performance patterns from any video or post
Outlier detection — identify which posts went 5x, 10x, 13x above average
Instagram Carousel generation — slide-by-slide copy from proven patterns
Meta Ads agent — analyse any Meta ad by URL and generate ad scripts and creative briefs
Thumbnail import and inspiration by URL
AI script generation for TikTok, YouTube Shorts, YouTube Long-form, Instagram Reels
Hook generator — 10+ hook variations from niche data
Content idea engine and voice matching

Pricing

Free: $0 to start — 200 credits on signup, Gemini models, 1 canvas, no card required
Starter: $29/month — 850 credits, Claude Haiku 4.5, GPT-4o, Gemini, DeepSeek
Pro: $69/month — 2000 credits, Claude Sonnet 4.5/4.6/5, GPT-5.4 (includes Meta Ads)
Business: $129/month — 3800 credits, GPT-5.5 Flagship, API access
Agency: $299/month — 9000 credits, Claude Opus, unlimited team seats

Annual billing is two months free: Starter $290/year (instead of $348), Pro $690 (instead of $828), Business $1,290 (instead of $1,548), Agency $2,990 (instead of $3,588). No credit card required to start.

AI Models

XCut AI is powered by Claude (Anthropic), ChatGPT (OpenAI), Gemini (Google), DeepSeek. All models are included in one login — no separate subscription per model.

Results

4.3x average increase in views on short-form content
100,000 views in 12 hours on a single user's YouTube Short
1,000+ creators, marketers, and agencies using XCut AI
5 platforms in one workspace: Facebook, Instagram, TikTok, YouTube, Meta Ads

"I used XCut for YouTube Shorts — the caption, hashtags, and description it gave. The Short reached 100k views in 12 hours. That's 4.3x my normal average."

XCut AI user, YouTube creator

Case studies from named agencies

From recorded interviews with agency users. These are individual accounts, not a controlled study; each figure is what that person reported about their own workflow.

Destiny Alejado, Agency Owner, DG Creatives: "XCut cut our content research from 3 hours to 30 minutes." Campaign drafting went from weeks to around 2 hours.
Glenn Torres, Managing Partner & Content Strategist, DG Creatives: "What used to take me 3–4 hours manually now takes about 1 hour with XCut."
Lance Romeral, Account Manager, Bx Digital: "XCut accomplishes 30–40% of the work I need for that particular brand." Scripts completed in four to five minutes instead of another 1–2 hours.
Bea Victoria, Account Manager, Loor Creatives: "It helps with around 70% of my workflow — the 30% is me doing a final pass on the outputs."
Hannah Orbe, Performance Marketer, Hype Tribe: "If we use XCut to build the ads and push them out in minutes instead of a day or two, we cut the workflow in half."
Gino Bulatao, Performance Marketer, Hype Tribe: "XCut is doing several departments' worth of work and several subscription plans on different platforms."
Azzy Abrencillo, CMO, Matcha: "You can analyse an ad, add it to Canvas, and XCut immediately decodes and recreates it — with production notes on how to execute it."

Agencies and teams quoted: DG Creatives, Bx Digital, Loor Creatives, Hype Tribe, Matcha.

Free to start, and a money-back guarantee

Every account starts free with 200 credits, no credit card and no expiry. Paid plans are available month to month with no annual commitment, and carry a 14-day money-back guarantee on your first payment — email support@xcut.ai within 14 days for a full refund, no reason required. Full terms are in section 5 of the XCut AI Terms.

How it compares with the alternatives

Honest head-to-head comparisons, each naming where the competitor is the better choice:

vs Blort AI — both score content against the publishing account's own baseline; Blort adds frame-by-frame visual breakdown; ours covers Meta ads and Instagram carousels.
vs Foreplay — Foreplay is the deeper ad swipe file; ours covers organic as well as paid.
vs Virlo — Virlo is a continuous trend radar; ours is on-demand research that writes the content.
vs Shortimize — Shortimize tracks performance after publishing; ours decides what to make before it.
Poppy AI alternatives — five options compared, including when staying on Poppy is right.

Backing

XCut AI is backed by global leaders from Meta, Visa, and Godrej, along with some of the finest entrepreneurs.

Frequently Asked Questions

Will XCut AI content sound like AI?

No. XCut AI learns your voice from your own content. The patterns come from your niche, but the words come from you. You add your best posts, or a client's, as a voice reference and every script, carousel, and ad is written in that style.

Is XCut AI just ChatGPT with a wrapper?

No. ChatGPT cannot find outlier posts, analyse videos, or know what is working in your niche this week. XCut AI does the research ChatGPT cannot, then uses every top model — Claude, ChatGPT, Gemini, DeepSeek — to write from that research. One login, all models included.

Which platforms does XCut AI work on?

Facebook, Instagram (Reels, Posts, and Carousels), TikTok, YouTube (long-form and Shorts), and Meta Ads across Facebook and Instagram. Each platform has a dedicated AI agent tuned to that platform's native format and algorithm logic.

Do I need to pay for XCut AI?

No. XCut AI is free to start and requires no credit card. The free plan includes 200 credits. Paid plans start at $29/month for Starter, $69/month for Pro, $129/month for Business, and $299/month for Agency.

How is XCut AI different from a video editor or clipping tool?

XCut AI is not a video editor and does not cut or clip footage. It is the research and writing layer: it tells you what to say and why it will perform, based on content already proven to work in your niche, so you can focus on filming.

How does XCut AI find viral content?

Paste any creator or brand profile URL and XCut AI surfaces that account's outlier posts — content that performed 5x to 13x above their own average — then breaks down the hook, structure, pacing, and retention triggers behind each one.