# XCut AI > XCut AI is a content intelligence platform for creators, marketers, and agencies. It analyses the top-performing content in any niche, extracts what makes it work — hooks, structure, pacing — and generates platform-specific scripts for Instagram Reels, TikTok, YouTube Shorts, and YouTube long-form. ## What XCut AI does XCut AI solves the core problem in content creation: creators and marketers spend hours manually researching what's working in their niche, then use generic AI tools that don't know their niche, their platform, or their voice to write scripts. XCut automates the research and connects it directly to script generation. **Core capabilities:** - Niche content analysis: analyse any video or creator profile to extract hook types, storytelling structure, pacing, and performance drivers - Outlier detection: paste any creator or brand profile URL to instantly identify which posts went 5×, 10×, or 13× above their average — and what made them outliers - Platform-specific AI script agents: four dedicated agents (Instagram Reels, TikTok, YouTube Shorts, YouTube Long-form) each built to generate scripts in that platform's native format - Multi-source visual canvas: add URLs, PDFs, audio files, and competitor profiles as nodes on a canvas — connect multiple sources to the AI simultaneously - Hook generator: generate 10+ hook variations based on patterns currently performing in your niche - Content idea engine: generate unlimited ideas tied to real niche patterns, each with a format recommendation - Voice & brand matching: add existing content as reference — every output sounds like the creator or brand it's built for - Group organisation: organise by client, brand, or account — agencies manage 10+ clients from a single workspace ## Who uses XCut AI - **Growing creators**: building audiences on Instagram, TikTok, or YouTube who need data-backed scripts rather than guesswork - **Established creators**: with existing audiences who need to stay ahead of niche trends and find the next wave before it peaks - **Marketers and agencies**: producing content for brands and clients who need a systematic research and creation workflow across multiple accounts ## Pricing XCut AI has six plans: - Starter: $29/month (118 credits) — solo creators posting 1–3× per week - Creator: $39/month (159 credits) — active creators posting 3–5× per week, includes outlier detection - Pro: $49/month (200 credits) — full-time creators and growing channels - Studio: $59/month (256 credits) — small agencies and multi-account creators - Scale: $69/month (276 credits) — agencies and high-volume content teams - Business: custom pricing — teams needing API access, custom volume, or enterprise features Yearly billing saves 20%. No credit card required to start. Free trial available. One credit = one AI action (script generation, outlier analysis, video analysis, profile pull). ## Platform coverage Instagram Reels, TikTok, YouTube Shorts, YouTube Long-form. Each platform has a dedicated AI agent tuned to that platform's native format, algorithm logic, and engagement mechanics. ## Key differentiators vs ChatGPT and other tools ChatGPT writes from what you type. XCut writes from real niche data — what's actually performing in a specific niche on a specific platform right now. ChatGPT doesn't know the current hook patterns in a niche, can't identify outlier content, and has no persistent context for voice matching. XCut does all three. VidIQ and similar analytics tools only cover YouTube, don't generate scripts, and don't do platform-specific analysis for Instagram or TikTok. XCut is the only tool that combines niche research, outlier detection, and platform-specific script generation in a single workspace. ## Social proof - 1,000+ creators and marketers using XCut - 4.3× average views increase on short-form content reported by users - YouTube creator reported 100k views in 12 hours on a Short — 4.3× their normal average ## URLs - Homepage: https://xcut.ai - App: https://app.xcut.ai - Blog: https://xcut.ai/blog/ - Privacy Policy: https://xcut.ai/privacy-policy - Terms: https://xcut.ai/terms-conditions ## Contact For business inquiries and agency/enterprise plans: https://calendly.com/virat-bhatt12/30min